​Think: The Digital Outreach Engine that helps you reach the public

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What it is: Coordinated media + field + CRM programs that turn insights into votes and contributions.

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How we do it

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• CTV / Programmatic / Social (household/device/venue targeting) 

• Survey-Informed Creative – messages and CTAs mapped to segment triggers.

• Triggered Outreach – SMS/email sequences for persuasion, GOTV, donor reactivation, and upgrades.

• Event Funnels – targeted invites, RSVP optimization, host committee expansion, follow-up giving sequences.

• Direct Mail & Phones – integrated with digital and CRM audiences for surround-sound impact.

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Deliverables

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• Channel plan + flighting calendar.

• Creative brief + testing matrix (messages, proofs, offers).

• Audience & frequency caps by segment.

• Attribution dashboard (per-segment lifts in votes, dollars, RSVPs).

• Sample outputs

• “Persuasion Track”: 3-message sequence; 2× per week; CTV + SMS follow-up; lift goal: +3–5 pts.

• “Donor Reactivation Track”: 4-touch winback (email→SMS→call→mail); target: lapsed 6–18 months; goal: 12% reactivation.

• Proof / KPIs

• +6–12 pts persuasion lift in target segments after 2–3 exposures.

• 18–35% donor reactivation from tailored winback sequences.

• CTA idea: Run a 14-day “Persuade & Raise” sprint in two precincts and compare results.