Voter & Donor Journey Mapping + Optimization

​Think: Funnel Design • Friction Removal • LTV for Donors

What it is: A start-to-finish map of how supporters discover, engage, donate, and vote—and where value leaks.

How we do it

• Journey Mapping Workshops – define touchpoints from awareness → action.

• Funnel Diagnostics – analyze drop-offs (open→click, click→donate, pledge→ballot cast).

• Personalization Recommendations – dynamic CTAs by segment & channel.

• Upgrade Paths – small-$ to mid-$ donor journeys; volunteer→donor cross-promotion.

• Ballot Chase Logic – absentee tracking and nudges mapped to real-time status (where legal).

Deliverables

• Journey map (visual) + prioritized backlog of fixes.

• Testing playbook (what to A/B first: subject lines, frames, gifts, landing friction).

• Weekly performance review + next-best experiments.

Sample outputs

• “Email to donate conversion was 1.3%—fix hero clarity + add social proof; target 2.2% in 14 days.”

• “Volunteer upsell to donor: add ‘impact receipts’ → +19% donor conversion.”

Proof / KPIs

• 15–30% lift in conversion within 30 days on the top leakage step.

• 10–25% increase in average gift after upgrade path rollout.

Android

iOS